Fashion photo feature • PINE, Charlotte • September 24, 2026
Photography by Scott Jelleyman. Background updated October 6, 2026.
Charlotte Seen brought Charlotte Fashion Week to PINE in NoDa on September 24, 2026. Scott Jelleyman’s photographs document the runway and the people presenting their work. The evening also offers a way to look at the sustained organizing behind Charlotte’s fashion community.
Rita Miles and the work of building a platform
Rita Miles founded Charlotte Seen in 2010. WCCB’s 2023 coverage identifies her as its owner, producer and CEO. Those roles place her work at the intersection of creative direction, event production and the relationships that bring participants together.
In an August 2023 interview with The Charlotte Post, Miles described beginning in interior design and building Charlotte Seen through consistency and relationship-building. She connected fashion with a broader approach to style and daily life. That background gives readers useful context for an organizer whose work involves both creative presentation and the environment in which audiences experience it.
A year-round presence in fashion
Charlotte Seen’s official overview says it has produced more than 200 shows. It lists spring, summer and holiday runway events alongside Charlotte Fashion Week and New York Fashion Week production. That figure is the organization’s own account; the continuing calendar gives readers a concrete picture of its scope.
The organization describes its goals as showcasing emerging designers, boutiques and models, increasing participants’ visibility, and connecting creative teams with opportunities beyond Charlotte. Hair and makeup artists, photographers and videographers are explicitly included in that mission. For a designer, presentation depends on a network of people with different skills. Recurring events can give those people a reason to return, collaborate and develop their work together.
Where the September 24 show fits
The organizer’s 2026 calendar places Charlotte Fashion Week on September 22–26, with a kickoff at Stylus Sound Lounge, rehearsals at PINE, and runway presentations Thursday, Friday and Saturday. Thursday’s listing identifies PINE at 4100 Raleigh Street, Suite 113, with a 6:30 p.m. gathering and 7:30 p.m. show. The week was promoted as five days and six events.
QCB’s coverage centers on the September 24 evening. Its photographs preserve that presentation, while the larger schedule shows the preparation and repeated opportunities surrounding it. A runway is the public moment; casting, rehearsal, styling and production help make that moment possible.
How readers can connect with the work
Charlotte Seen’s model casting page and official participation information offer starting points for people interested in future programs. Readers should check the current requirements for the specific opportunity they want to pursue.
Miles’ sustained organizing is an important part of this story. Charlotte Seen’s influence is most clearly understood through the work it continues to convene: collections presented, creative teams assembled and occasions for Charlotte audiences to encounter fashion in person.
Editorial update — October 6, 2026: Expanded with sourced background on Rita Miles, Charlotte Seen’s stated mission and its 2026 calendar. Organizational scale and goals are attributed to Charlotte Seen; historical interview material is identified by publication and date.
